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Title: Aggressive marketing by Hobby King Post by: ujjwaana on June 08, 2010, 04:58:46 PM One would ever love the way HK positions it self in a business whose customers are divided between loyalty, price, innovation and low volume (compared to other hobbies at least, even in west). Today I saw this new 'Instant Discount" popup by HC where they actually profiled my repeated visit to an item I have yet not bought and offered instant discount of $2 (less than 1%, but still).
Its great to see they keep putting innovation in their portal to surprise customers and keep them attached. Title: Re: Aggressive marketing by Hobby King Post by: anwar on June 08, 2010, 10:12:30 PM That is clever marketing indeed ;) A $2 discount to entice you !
Title: Re: Aggressive marketing by Hobby King Post by: medicineman1987 on June 09, 2010, 04:23:03 PM So if i keep hitting reload in my browser they'll keep cutting 2$ off the price??? he he he.. :giggle:
Title: Re: Aggressive marketing by Hobby King Post by: ujjwaana on June 09, 2010, 05:16:44 PM Its hard to retract, but eranestly, now its becoming irritating... I though they were doing some behavioral analysis to offer discount - the items I visit often. But it seems its a blunt pop-up. Thankfully they put a 'Close' button in the popup which was non-existent till yesterday...
anyway, if they offer $2-3 discount on half the items, better for us with rising USD prices in the past 2 weeks. |